How to write a press release for a self-published book - Tania Cheslaw

28 March 2014 / Leave a Comment

YOUR IMPRESSIVE PRESS RELEASE!

What you choose to say in your Press Release really matters, because you’ll have one page to say it in and at the top of your A4 sheet you will need to add a photo of your front cover – so try to encapsulate the ‘sizzle’ of your book in just a couple of paragraphs.


Start off with a winning tag-line – and, if you are sending to the local Press and Media, then you’ll need a heading such as:


LOCAL WRITER AIMS TO BE THE NEW J.K. ROWLING


Or


LOCAL AUTHOR’S DEBUT NOVEL IS SET TO TURN PAGES


I know it all sounds really corny, but remember that newspaper’s headlines are usually quite trite anyway – so don’t try and sound too erudite or your piece won’t be printed.


The main body of your Release should include a few quotes from readers who might have already sent you Five Star testimonials on Amazon etc. and also you’ll need to add the Release Date of your book and where people can buy it.


In addition – at the bottom – you’ll need to have your contact details, the book’s ISBN and a Recommended Retail Price (RRP) which is usually £7.99 for paperbacks in the UK.


With the industry predicting 70% of all books will be self-published within the next 20 years, literary and features editors of magazines and newspapers will be very used to receiving self-published books from authors and will be more welcoming than they were in the past.


Aim to send your finished Media/Press Release by email as well as through the mail and when targeting specific literary journalists, make sure you enclose a copy of your book and a nice cover letter that mentions them by name.


Don’t forget radio – send a copy of your book plus a Media Release to your local and regional radio stations – they are all bound to have an Arts correspondent.


In-Scribe Literary Services is proud to help authors with their Press and Media Releases – they know how important they are and they love to see their clients mentioned in the Press!


© Tania Cheslaw 2014 – Editor-In-Chief – www.in-scribe.co.uk
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